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Looks like Tumblr’s ban on adult content has hit them right where it hurts — their traffic.
Their new rules, prohibiting “photos, videos, or GIFs that show real-life human genitals or female-presenting nipples,” took effect December 2018.
After the new rules were announced, many Tumblr users threatened to leave the platform. In December, Tumblr received 521 million monthly page views. That number dropped to 437 million in January 2019 and then again to 370 million in February.
Related | LGBTQ teenagers are creating new online subcultures to combat oppression
Many “felt the move would disproportionately affect queer people,” including artist Courtney Trouble, who said, “the Tumblr ban on adult content will affect queer and trans users by taking away a vital social component to a community that is bound together by their sexual orientation and sexual desire. Without social media that allows this kind of exploration, we are losing a lot.”
Seems as if those who promised to leave have done so and Tumblr is now seeing what happens when you make a decision that doesn’t represent the interests and feelings of the majority of your audience.
